Collaborating with the famous Brazilian cabana street vendors for FLORITA’s first ever beach clean-up on the Leblon Beach in Rio de Janeiro, the FLORITA team led a group of volunteers to pick up plastic and litter from the beach last Saturday.
It was a call to action to motivate brazilians to preserve the beauty of the beach and inspire others to get involved.
FLORITA and the volunteer team collected 5 kg of trash from the beach – they were sad to discover plastic, cigarettes, used condoms and even appliances on the coastline. It was a long and busy day, but rewarding to make the beach a cleaner place!
#FloritaEcoDay will be the first of many to showcase FLORITA’s activism for the environment in Brazil. FLORITA is not just a fashion brand designing sustainable swimwear: we are passionate about protecting the environment and working together to create a better world.