Supporting the protection of the environment is one of Florita’s fundamental values, our beachwear is designed to be worn while enjoying the beauty of nature, so doing everything we can to preserve that beauty is a huge priority for us. That’s why all of our packaging, and one of our two cangas, are made from 100% recycled PET plastic bottles, aka one of the biggest culprits of ocean pollution according to Plastic Oceans.
It won’t leave you feeling warm and fuzzy, but A Plastic Ocean is an absolute must-see. A powerful documentary, it captures the profoundly disastrous effect plastic waste is having on our environment; clogging oceans, choking marine life and causing us to consume dangerous chemicals. What was once the wonder product of the future is now polluting our planet at an astounding rate (8 million tons of plastic reach the ocean every year according to Plastic Oceans) and we can’t afford to ignore the poisonous presence of plastic in nature any longer.
Plastic is everywhere, we come in contact with it multiple times a day and most of it will be used just once, destined to live out the rest of its very, very long life (at least 500 years!) as litter. As free diver and environmental activist, Tanya Streeter, so poignantly puts it in her TEDx talk about redefining limits; “How can a disposable product be made of a material that’s indestructible? Where does it go?” So where does it all go? Well, as A Plastic Ocean so alarmingly outlines, a huge amount of it is finding its way to the water. It then breaks into smaller pieces and ultimately ends up in the stomachs of sea life; “Scientists estimate that there are more than 5 trillion pieces of plastic afloat in our oceans worldwide”.
The statistics are scary, there’s no doubt about it, but with information and education can come reaction. So what can we do? While there’s no way to rid the oceans of all the plastic pollution, there’s just too much, the incredible Seabin Project is certainly going to try! An innovative ‘floating debris interception device’, the Seabin is designed to clean up waste in marinas and ports where it can catch an estimated 1.5kgs of debris a day. But unfortunately even the super Seabin can’t make a dent on waste in our deeper waters, so it’s up to us. As producers and consumers we must do everything we can to prevent even more plastic being thrown away. With so much plastic already on the planet we don’t need to produce any more, but rather recycle and reuse what we already have.
There are so many ways to contribute to the clean up of our oceans, from ensuring you recycle wherever possible, to carrying a refillable water bottle (we love Swell) and reusable carrier bags. There are also fantastic incentives you can support, such as Plastic Bank that you can support who are “turning waste into currency” by helping people in developing countries make money by collecting waste plastic. The collected waste is then recycled and sold on to companies to be turned into new products and create a circular supply chain. Thumbs up all around!
So say no to single use plastic as much as you can and support the companies and brands trying to make the world a less polluted place.